Cognitive Bias Modification

Balance Your Health

Cognitive biases directly affect the way we perceive and process sensory and memory data. Several types of cognitive biases effect how we perceive, think, and feel (Mathews & Mackintosh, 2000).

The specific types of cognitive biases are:

  • Attention Bias explaining how things are seen, heard, and felt, that individuals subconsciously choose to perceive based on their current paradigm and ignore what conflicts with beliefs (Salemink, Hout, & Kindt, 2007). Individuals delete, distort, and generalize data so it aligns with their biases (Salemink et al., 2007).
  • Interpretation Bias is when the sensory data perceived and accepted is interpreted in a way that fits into or supports one’s biases.
  • Memory Bias occurs when individuals recall prior experiences, thoughts, and imagery that supports their current biases (Hertel & Mathews, 2011)).

More emotional individuals may have vulnerabilities to cognitive biases that contribute to more negative processing of the sensory data available and this contributes…

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About Kevin Brough

President VisionLogic Executive Director of Balance Health Systems Program Director at The Retreat At Zion Subconscious Behaviorist, Addictionologist, Certified HypnoTherapist, NLP Master Practitioner - Trainer, Strategic Interventionist, Motivational Interviewing, New DreamWork Method Coach, Emotional Freedom Technique, Yoga/Meditation, Reiki Master

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